7UP International Identify & Rebrand
7UP was looking to refresh a tired brand with a new logo, packaging, positioning and communication around the world. By building on what made 7up great: lemons, limes, bubbles and that iconic number 7, a minimalist, clean design for the logo was created. The new branding was the inspiration for the pack design and campaign that launched in 100 countries. A brand book was developed to guide and inform global markets on the new positioning, graphic standard guidelines, and activation of the new campaign.