HP DIGITAL PRINTING INTEGRATED B2B CAMPAIGN
With the launch of HP’s Digital Printing (3D materials) division we were tasked with creating an integrated campaign that introduces to the world the Integrity, Adaptability and Innovation of HP 3D printing technology. Leading with the insight of moving from fiction to fact, we created a communication platform called ‘Let’s Manufacture Possibilities’. We created an anthem film that celebrates and informs—with a bit of levity—the technology and partnered with HP to create a website dedicated to the platform.