Introducing a new path to mental well-being : Our Senses

Lifelines is a wellness startup on a mission to bring mental well-being through Sensory Immersion™ to the world. Informed by our senses and inspired by nature, we introduced revolutionary physical tools—as the fastest and simplest way to relieve stress.

A symbol of sensory Grounding and Growth
The two-leaf brand symbol is typographic as well as metaphorical. The two leaf-inspired shapes represent life while forming the letter L. By stacking the two shapes we nod to the Grounding and Growth of the human experience.

Joy, Play and Discovery : A New Expression For Well-being

A rich and vibrant library of imagery, built on Melissa’s innovative principles as the founder of Melissa & Doug (the toy company), enables Lifelines to offer a fresh visual perspective in a saturated category.

Shot by Red Antler

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Social and E-Commerce
A broad array of visuals—static as well as video, brought the well-being tools to life in a dynamic fashion.
Product Packaging
We introduced a deep line of revolutionary products with consistent on-point messaging and visual framework while establishing the connection between our senses and evocative natural elements.
Brand Assets

To communicate efficacy, we created a rich library of elegant and hyper-communicative illustrations and icons to enhance the brand packaging experience.

Aroma Profile Creator
Inspired by the perfume category we imagined a visceral aroma selection experience.
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The Team
CMO: Ashley Supalla
Creative Director: Nitin Budhiraja
VP, Product Design: Justin Riley
Design Director: Heidi Sullivan
Senior Designer: Kristin Sabena
Project Lead: Ilana Bernstein
Print Production: Gary Holda (US) Waley Chang (China)
Retouching: Rey Michaud
Proofing: Image Works
3D Artist: Jason Paruta
Photography: Paul
Agency: Red Antler