HP Wonderland — Commercial Print Event
At DSCOOP—the world’s largest digital print and design community—we created an experience that spanned 14,000 square feet, celebrating HP’s leadership within the commercial printing category.
Winner, ADDY Award, OOH & Ambient Media
In Wonderland, storybooks enclosed the world’s largest print design community with each chapter showcasing interesting ways HP brings ideas to life.
We engaged a set designer to create four large books as installations, each representing a category of commercial printing: publishing, packaging, luminescent ink technology and finally Inkspiration—a platform to celebrate and award the best case studies in digital printing.
Planning and process
Custom letterset development
